Barbados Tourism


We worked with Rihanna and Visit Barbados to create a campaign designed to capture the raw, authentic beauty of the island and its culture. We created a microsite called "Tourist or Traveler?" that let visitors explore various island hotspots through gorgeous photography, as well as a music video featuring Rihanna at some of her favorite Barbados hangouts. The entire campaign was conceived to maximize social sharing, with Rihanna leading the charge on her personal Instagram.