HOTMALM.COM is a parody of a typical porn site, dedicated entirely to IKEA’s top-selling Malm bed series. Its content actually only features furniture and links not to any racy videos, but directly to IKEA’s company site. Naturally is available in English and Swedish.

The site features everything you’d expect to find on any porn site. From categories like "Teen Malms," "Ebony Malms," and "Hot Animal-on-Malm Action," to live webcam chats with Hot Malms, and even an onslaught of banner ads that promote everything from "Hot Malms In Your Area" to "lessons on how to screw."

The website took off the second it went live with over 700,000 unique views and a social reach of over 6 million impressions in its first week.