“At Chobani, we believe How Matters. How we use only natural ingredients, how we locally source our milk, how we treat our people, how we support our communities, how we never use preservatives or artificial sweeteners. A cup of yogurt won’t change the world, but how we make it might.” I was brought in for the digital pitch while another team worked on the How Matters pitch. After winning the digital pitch, we worked on the story section of chobani.com. Soon after, we dove right into the Olympics TV spots. The Olympics spots were shot in a very natural way, not on a set but in real environments with the athlete’s own wardrobe. We wanted to capture real moments with the athlete as they go about their days at their home, in training mode, and in the spotlight. We wrote and awarded a director in a week, and shot two of the three spots in the next two weeks. We bared freezing cold on a 11,000 foot high mountain top in Park City, Utah, and negative degree temperatures in St. Paul, Minnesota. We posted a record breaking 222 edits at Rock Paper Scissors. After the TV spots were shipped, the website went live a week later. We made TV and digital in 2 months. Agency: Droga5 Creative Chairman: David Droga Chief Creative Officer: Ted Royer Creative Director: Steve Howell / Rick Dodds Creative Mutant: Jen Lu Copywriter: Spencer Lavallee Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Producer: Jennifer Mckenzie Production: The Corner Shop Director: Ellen Kuras Line Producer: Donald Taylor Edit: Rock Paper Scissor Post: The Mill Sound: Heard City

“At Chobani, we believe How Matters. How we use only natural ingredients, how we locally source our milk, how we treat our people, how we support our communities, how we never use preservatives or artificial sweeteners. A cup of yogurt won’t change the world, but how we make it might.” I was brought in for the digital pitch while another team worked on the How Matters pitch. After winning the digital pitch, we worked on the story section of chobani.com. Soon after, we dove right into the Olympics TV spots. The Olympics spots were shot in a very natural way, not on a set but in real environments with the athlete’s own wardrobe. We wanted to capture real moments with the athlete as they go about their days at their home, in training mode, and in the spotlight. We wrote and awarded a director in a week, and shot two of the three spots in the next two weeks. We bared freezing cold on a 11,000 foot high mountain top in Park City, Utah, and negative degree temperatures in St. Paul, Minnesota. We posted a record breaking 222 edits at Rock Paper Scissors. After the TV spots were shipped, the website went live a week later. We made TV and digital in 2 months. Agency: Droga5 Creative Chairman: David Droga Chief Creative Officer: Ted Royer Creative Director: Steve Howell / Rick Dodds Creative Mutant: Jen Lu Copywriter: Spencer LaVallee Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Producer: Jennifer Mckenzie Production: The Corner Shop Director: Ellen Kuras Line Producer: Donald Taylor Edit: Rock Paper Scissor Post: The Mill Sound: Heard City