In just 4 weeks, we completely rebranded Motorola from the bottom up, and created a series of five films to launch their new suite of products. Using YouTube annotations, the end cards of each film drive viewers to the other pieces of interconnected content. See below for the fruits of a tight timeline and a great team.
"The launch event that Motorola held at its Chicago headquarters Thursday achieved something I didn’t think any other company would ever pull off: It was (holy cats) an Apple-style media event. It was clear, it was efficient, it was on message. And, it introduced a series of products — newborns as well as updates — that left me with the impression that this was a single company capable of speaking with a single message, expressed consistently across multiple products."
Andy Ihnatko, Chicago Sun Times